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    Responsive website and membership portal for Omni Partners

    Responsive website and membership portal for Omni Partners

    Project Overview

    Omni Partners LLP is an investment management firm that partners with talented investment management teams to deliver opportunistic positive returns across a diverse set of strategies. Omni operates from offices in London and Irvine, California.

    We worked with Omni to achieve several goals to help boost their digital presence, including designing and developing a new responsive website and improving Omni’s Investor Portal.

    New mobile-friendly responsive website

    Omni Responsive Website

    Most recently redesigned in 2013, Omni’s website was not designed for optimum mobile display and performance. Aesthetically it didn’t reflect Omni as a modern and forward-thinking financial organisation. With over 80% of internet users now accessing the internet on a smartphone, having a website that is responsive on mobile devices is a crucial part of any organisation’s digital strategy. We built Omni a new mobile-friendly responsive website which fully incorporated the company’s branding.

    Having a new website design that is mobile-friendly now means that investors  in Omni’s funds have a familiar experience across all desktop and mobile devices and can now access information from any device, wherever they are.

    Full Content Management System (CMS)

    We built the new Omni site using our own in-house Content Management System (CMS): Cadenza. Using Cadenza’s simple user-friendly admin interface, Omni employees have full control over their website content without the need for an in-house web developer. This means Omni can regularly update the website, deliver new content to investors and easily edit on-site content.

    Cadenza is built on an industry standard open source framework allowing Omni to integrate the website with any new in-house IT systems, plugins, and apps.

    Omni Investors’ Portal


    In addition to providing investors with relevant information on demand, Omni needed a system to ensure that investors’ information was secure and that a security breach would not allow information to end up in the wrong hands. To meet these requirements, we redesigned and redeveloped Omni’s Investor Portal.

    Omni’s Investor Portal is a secure web-based portal where investors can access members-only content relating to the Omni strategies. Once Omni has approved an investor’s registration, the investor can use the login information received upon registration to access the portal. Once logged in, investors can access content relating to the relevant investment strategy, including up-to-date event performance metrics and overview, investor newsletters, fund documentation and fund updates.

    In the back-office section of Omni’s Investor Portal, Omni can set different user access levels per strategy when approving an applicant's registration to view on-site content which is unavailable to public view: Prospective or Investor. Each access level determines a different level of content that is displayed on the front end of the Omni site.

    In addition to user access levels, we also built a system in the Investor Portal back end for recording fund performance estimates, which investors can download as PDF files. Omni can upload and manage the fund estimates in the back end, and this information is generated on the website’s front end for investors to access on their devices.

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